Social Media Specialist (Xiaohongshu)

Job Description:

· Operate the company’s Xiaohongshu travel and hotel account matrix, including setup, content publishing, comments, reviews, and account maintenance.
· Grow hotel accounts through organic traffic with topics, keywords, user needs, and hotel selling points.
· Plan content for luxury hotels, destinations, and customized itineraries, and turn product benefits into posts and videos.
· Edit short videos for hotels and itineraries, including cuts, captions, music, pacing, and basic packaging.
· Produce multiple video angles for the same hotel or itinerary for paid-traffic tests.
· Work with the ads team to improve hooks, visuals, copy, and pacing based on CTR, inquiries, and lead cost.
· Collect and organize hotel, destination, and itinerary assets into a reusable library.
· Differentiate content across matrix accounts.

· 2+ years in Xiaohongshu, social, or content operations, able to own accounts independently; travel, hotel, agency, OTA, or luxury customized-travel experience preferred.
· Familiar with Xiaohongshu organic growth, including account warmup, keywords, search and recommendation traffic, covers, titles, and topics.
· Hands-on hotel or travel account experience preferred, including launch, planning, production, publishing, and review.
· Strong video editing skills and proficient with tools such as CapCut.
· Understand the first 3 seconds, pacing, captions, music, and selling-point packaging.
· Able to turn hotel benefits and itineraries into attractive content quickly.
· Data-aware and able to adjust content from organic and paid results.
· Strong execution and ownership, and comfortable with multiple accounts and frequent updates.

· OneWorldTrip was founded in 1997, established its global headquarters in Hong Kong in 2005, and opened its Shenzhen operations center in 2015, forming a Shenzhen-Hong Kong dual-core layout.
· The group holds credentials including IATA accreditation and Virtuoso membership, connecting air, hotel, and destination services through its global network and in-house digital operations platform.
· It serves over ten million travelers a year across Asia-Pacific, North America, Europe, and the Middle East, linking business travel between China and the world.