B2C Project Lead

Job Description:

· Own consumer traffic acquisition across SEM, SEO, social, and feed ads, and set acquisition strategy around ROI.
· Optimize how FIT packages and flight-hotel bookings are presented on app, mini program, and H5, and work with product to improve conversion.
· Plan consumer promotions around holidays and events to lift activity and GMV.
· Monitor reviews and after-sales feedback, improve service flows, and raise NPS and repeat purchase.
· Track consumer travel trends and iterate operating strategy quickly.

· Bachelor’s degree or above; 4+ years in consumer internet operations; end-to-end project ownership in travel or e-commerce preferred.
· Strong product sense for social travel communities, and able to build a hit itinerary or product from zero to one.
· Strong in the AARRR model and funnel analysis, and proficient with tools such as GA and Sensors Data.
· Able to work across technology, design, and customer service and move plans into delivery quickly.
· Passionate about travel and clear on what drives or blocks consumer booking decisions.

· OneWorldTrip was founded in 1997, established its global headquarters in Hong Kong in 2005, and opened its Shenzhen operations center in 2015, forming a Shenzhen-Hong Kong dual-core layout.
· The group holds credentials including IATA accreditation and Virtuoso membership, connecting air, hotel, and destination services through its global network and in-house digital operations platform.
· It serves over ten million travelers a year across Asia-Pacific, North America, Europe, and the Middle East, linking business travel between China and the world.