OneWorldTrip | Invited to Malaysia Airlines Trade Elevation Summit 2026
From May 12 to 15, the third Malaysia Airlines Trade Elevation Summit was held in Kota Kinabalu, Sabah.
Xi Hua (Ryan), General Manager of OneWorldTrip International Travel (Shenzhen) Co., Ltd. / OneWorldTrip Hong Kong International Travel Limited, attended on behalf of OneWorldTrip Hong Kong.
As Malaysia's largest aviation trade gathering, this year's summit was co-hosted by Malaysia Airlines and Sabah Tourism. It brought together more than 300 delegates from 60 cities worldwide—airline representatives, travel industry leaders, partners, and senior executives. Guests held in-depth discussions on aviation growth, regional connectivity, and destination integrated marketing, reading industry trends and charting new paths for collaborative development.
During the summit, General Manager Xi Hua (Ryan) held in-depth discussions with global aviation and travel leaders on aviation growth, regional connectivity, and destination integrated marketing. In business appointments, Xi Hua efficiently connected with multiple supplier representatives and reached consensus on route inventory optimization and Sabah cultural tourism development—injecting strong new momentum into OneWorldTrip's business upgrades and global footprint.
On the evening of the 14th, the summit hosted an appreciation dinner. Malaysia Aviation Group (MAG) President & CEO Nasaruddin A. Bakar, Airline CEO Bryan Foong, Airline Chief Commercial Officer Dersenish Aresandiran, and other senior leaders attended, sharing the Group's latest market strategy and future direction with global partners. Guests exchanged views in a warm, collegial atmosphere, further consolidating mutual partnerships.
Building on the new consensus reached at this summit, OneWorldTrip will continue to deepen its strategic partnership with Malaysia Airlines. Both sides will strengthen resource collaboration in route network expansion, joint destination promotion, and luxury travel experience innovation—jointly building a mutually beneficial air-travel ecosystem and offering travelers more convenient and diverse choices. Source: Malaysia Airlines Trade Elevation Summit
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