OneWorldTrip | Invited to the 2026 Virtuoso Greater China Forum

From April 1 to 2, 2026, the global luxury travel network Virtuoso held the 2026 Virtuoso Greater China Forum at The Apurva Kempinski Bali in Bali, Indonesia.

Founded in 1969 in Fort Worth, Texas, Virtuoso is a globally recognized authority in luxury travel. Membership is strictly invitation-only: each year, candidates worldwide undergo multi-round review through internal referral and selection. Roughly 2% of leading agencies ultimately join. Virtuoso Greater China membership signals that an agency has met one of the industry’s most rigorous standards—and affirms its professional strength and reputation in luxury travel.

As a Virtuoso Greater China member agency, Xi Hua (Ryan), General Manager of OneWorldTrip International Travel (Shenzhen) Co., Ltd., attended by invitation.

The forum brought together more than 140 leaders and senior managers from Greater China member agencies, along with Virtuoso’s global brand partners. Through keynotes, trend briefings, and open dialogue, guests explored shifting luxury traveler demand, global best practices, and emerging destination development—charting the latest trends and opportunities in luxury travel.

In opening remarks themed “The New Silk Road,” Irene Lee, General Manager of Virtuoso Greater China, noted the region’s rising influence on the global luxury travel map. Membership has grown from 15 agencies in 2015 to 59, with more than 1,000 advisors; hotel and resort business has grown nearly ninefold since 2022, and luxury cruise business has risen 17 times versus 2019—underscoring strong momentum and long-term potential in Greater China’s luxury travel market.

David Kolner, Executive Vice President of Strategic Communications at Virtuoso, shared the latest global travel trends. Per WTTC, travel and tourism contributed nearly USD 12 trillion to GDP in 2025—over 10% of the world economy—and supported more than 370 million jobs. Oxford Economics projects nearly 26% growth in Greater China outbound travel in 2026. Kolner noted that this balanced expansion aligns with shifts in luxury spending: experiential consumption continues to outpace goods, making travel a key value- and emotion-driven segment of the luxury market.

Reflecting on 40 years of growth, Matthew D. Upchurch, Chairman and CEO of Virtuoso, highlighted three core beliefs: human connection, an unrelenting pursuit of excellence, and human-centered technology. He emphasized quality, globalization, and entrepreneurial spirit as key future drivers. Virtuoso will continue to strengthen the flexibility and capability with which it creates value for members—supporting agencies and brand partners through a dynamic market.

Drawing on years of focus in luxury travel, General Manager Xi Hua (Ryan) held in-depth exchanges with Greater China member agency leaders and global hotel and cruise partners. Constructive discussions on evolving high-end traveler needs, emerging destinations, and bespoke service upgrades laid a solid foundation for deeper collaboration ahead.

A thoughtfully hosted networking dinner offered an elegant yet lively setting for guests to discuss industry trends and partnership opportunities, deepening shared understanding and trust. During prize draws, Xi Hua (Ryan) won a two-night stay at Sofitel Ambassador Seoul. The hosts’ warm hospitality left a lasting impression on the trip.

As a long-term strategic partner of Virtuoso, OneWorldTrip has spent more than two decades in luxury travel—delivering tailored corporate and business air travel, luxury hotels, and scarce destination resources for high-net-worth clients. Invitation to the forum reflects the company’s professional capability in the global luxury market and deepens senior-level exchange with peers—supporting the introduction of finer resources and higher service standards going forward.

Looking ahead, OneWorldTrip will treat this forum as a strategic new starting point—deepening collaboration with Virtuoso and global brand partners. Drawing on Virtuoso’s worldwide premium network, we will further integrate exceptional destinations, top hotels, and luxury cruise offerings to craft journeys of distinctive value and depth for high-net-worth travelers. With deep roots and leadership in Greater China’s luxury travel market, OneWorldTrip will continue to raise industry standards and advance regional luxury travel with peers. Source: 2026 Virtuoso Greater China Forum