OneWorldTrip | Attends ITB Berlin 2026

From March 3 to 5, ITB Berlin 2026 was held in Berlin, Germany. Marking the trade show’s 60th anniversary, the event brought together global travel industry leaders to review the sector’s trajectory and assess future trends.

Zhang Yining (Lisa), Vice President of OneWorldTrip International Travel (Shenzhen) Co., Ltd., attended on behalf of the company.

As a leading global B2B travel trade show and a key barometer of international tourism, this year’s ITB Berlin drew nearly 6,000 exhibitors from more than 160 countries and regions—creating a central platform for dialogue and business partnership. Under the theme of guiding tourism toward balanced development, more than 400 speakers from business, science, and politics joined 17 themed tracks and over 200 forums to explore the industry’s defining challenges and opportunities ahead.

During the show, OneWorldTrip reached multiple collaboration agreements with global suppliers. Practical, in-depth discussions focused on upgrading cross-border travel products, delivering personalized bespoke services, and digitally enhancing the traveler experience—laying a strong foundation for deeper international resource alignment and broader global partnerships. OneWorldTrip also showcased its latest work in travel service innovation and distinctive product development, further raising the brand’s international profile.

Vice President Zhang Yining (Lisa) focused on the Travel Technology sector spanning five exhibition halls, studying frontiers such as global distribution systems (GDS), booking systems, airline and travel software, channel management, content management, hotel technology, and payment solutions. She noted: “At ITB Berlin’s 60th anniversary, we not only saw the resilience of global tourism across cycles, but also witnessed AI, wellness travel, and experiential journeys emerging as key forces reshaping the industry’s future.”

Looking ahead, OneWorldTrip will continue to deepen open collaboration across the global travel industry, refine its international resource network, and optimize its product portfolio and service experience around traveler needs—delivering more competitive, high-quality solutions that support connectivity and high-quality growth worldwide. We are also committed to serving as a vital bridge between China and global travel markets, offering professional, premium, and diverse cross-border services that add new momentum to the industry’s prosperity. Source: ITB Berlin 2026