OneWorldTrip | Managing Director Xi Hua Attended the 48th ICTA Annual Convention and 50th Anniversary Celebration

From October 22 to 25, the 48th Annual Convention of The International Chinese Tourist Association (ICTA) and the Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Tourism Exchange Promotion Conference were grandly held in Nanping, Fujian Province.

The event was guided by the Fujian Provincial Department of Culture and Tourism and the Hong Kong and Macao Affairs Office of the Fujian Provincial People's Government, and jointly hosted by the Nanping Municipal Culture and Tourism Bureau and the Hong Kong and Macao Affairs Office of the Nanping Municipal People's Government. More than 100 people participated, including guests of ICTA, relevant representatives of the Hong Kong Tourism Board and the Travel Industry Council of Hong Kong, and cultural and tourism industry representatives from various places. Through annual convention exchanges, cultural and tourism resource promotion and on-site inspections, the event promoted industry exchanges and explored new opportunities for cross-regional cultural and tourism cooperation.

Xi Hua (Ryan), General Manager of Leyou Wuzhou International Travel Co., Ltd. / Vice Chairman of ICTA, attended the event on behalf of ICTA.

On the afternoon of October 23, the 48th Annual Convention and 50th Anniversary Celebration of ICTA officially kicked off, co-hosted by masters of ceremonies Xi Hua (Ryan) and Feng Shuyi (Edith). Ren Qingxiang, Chairman of the Annual Convention; Wu Jianhua, Second-Level Researcher of the General Office of the Nanping Municipal People's Government; Cheng Ruishan, Assistant to the Director of the Asia Tourism Exchange Center; Tan Guangshun, Chairman of the Travel Industry Council of Hong Kong; and relevant leaders of the Nanping Municipal Culture and Tourism Bureau delivered speeches successively, jointly expressing expectations for deepening Fujian-Hong Kong cultural and tourism exchanges and promoting industry cooperation.

In the subsequent cultural and tourism exchange and promotion session, Hong Kong and Nanping respectively promoted their local cultural and tourism resources, distinctive tourism products and destination development advantages. Guests conducted in-depth exchanges on core topics such as complementarity of cultural and tourism resources in the Guangdong-Hong Kong-Macao Greater Bay Area, joint construction of premium tourism routes, mutual exchange of tourist sources and international cultural and tourism brand communication, explored paths to integrate resources of the two places and expand source markets, and promoted cultural and tourism cooperation to a deeper level.

From October 22 to 26, the delegation conducted on-site inspections in multiple key cultural and tourism destinations in Nanping, successively visiting places such as Kaoting Academy, the Jian Kiln Site and Wuyishan National Park, experiencing Zhu Xi culture, Jian ware making and Song Dynasty tea whisking techniques, taking bamboo rafts along the Jiuqu Stream, and visiting tea gardens to learn about the picking and processing techniques of Wuyi rock tea. Through on-site visits and immersive experiences, the delegation gained an in-depth appreciation of Nanping's unique landscape, profound historical and cultural heritage and rich cultural and tourism resources, accumulating rich destination information for subsequent tourism route development and distinctive product design. This event was not only an important exchange activity marking the 50th anniversary of the founding of ICTA, but also an active exploration by the Guangdong-Hong Kong-Macao Greater Bay Area and Nanping to deepen cultural and tourism cooperation. Looking ahead, OneWorldTrip will continue to actively participate in international and regional tourism industry exchanges, deepen communication and collaboration with tourism destinations, industry associations and high-quality resource partners in various places, continue to integrate high-quality global travel resources, explore more diversified tourism products and service solutions, provide customers with richer and higher-quality one-stop travel experiences, and take this as an opportunity to promote regional cultural and tourism resource connectivity and industrial synergy, contributing corporate strength to the high-quality development of cultural and tourism integration between the Guangdong-Hong Kong-Macao Greater Bay Area and the mainland. Source: The 48th Annual Convention of The International Chinese Tourist Association (ICTA) and the Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Tourism Exchange Promotion Conference